Getting your iphone app to news/reporters

June 27, 2009 § Leave a comment

Our local iphone developer group discussed about the challenges of getting reporters to write about the app.

Press Release is definitely effective marketing PR tool.

Hello Vino founder shared his positive experience about releasing a formal press release to announce the launch via PRWeb. Hello Vino, a free wine pairing guide, issued a press release on Jun 15, 2009 Mon. Within a few days they were reviewed and mentioned in MacWorld.com, PCWorld.com, Examiner.com (SF) and other wine industry news sites and blogs.

Official Release: http://www.prweb.com/releases/2009-06-15/wine-iphone-app/prweb2534594.htm

MacWorld.com article: http://www.macworld.com/article/141164/2009/06/more_wine_apps.html

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